Digital Best New Product Showcase!
211 products from 71 companies
It was a long journey from 8th August till Today, when all the winners and runner-ups of this year’s Digital Best New Product Showcase are about finally announced. 211 products from 71 companies were judged.
Products from Japan the United States and nearly all over from Europe have been waiting to be judged by the four professional judges.
Best New Product Showcase can’t be without winners, and choosing a winner needs responsibility. That is why we not only widened the categories for the more balanced competition but decided to evaluate the products live!
This means we had to build up a “small” EFTTEX booth for the Jury to touch, smell and if possible, test the nominated products. But this is not all!
The green booster
We have added the green booster to the competition. This is a marker that mirrors how green the product is. Is it made of recycled plastic, or the packaging is eco-friendly?
This year, the green booster modifies the results in several categories, so those companies who care for the environment, dodge the others and run up to the top! Jury members did an excellent job. Their knowledge of the industry, trade, competition, and angling profession was a big help to us.